The relationships we've built, plus our integrity, experience and ability to affect each owner's bottom line has led us to a quiet success as Lincoln's best choice for rental management.

HISTORY - The Best Choice Story

Profit and Personality


Although Best Choice began as a realty company more than 30 years ago, the plan from the beginning was to set the stage for rental management. Since then, Keith Morris and his family have perfected the art. Along with a knack for turning rental properties into profit, they've earned a reputation for hard work, honesty and integrity.


These are the values that help best choice Best Choice make life easier for tenants, owners, referral partners, service providers and everyone they meet:


  • Provide hassle-free, uncomplicated management services.
  • Avoid quick fixes to create higher profits and lower costs in the long-term.
  • Choose properties with the highest potential for success.
  • Select tenants with the lowest potential for problems.
  • Nurture long-term relationships to provide uncommonly effective service.
  • Treat every individual with the highest level of integrity.
  • Protect each person's interests in his or her own goals.
  • Always do what we say we will do.
  • Keep prices affordable.